content management

n. Techniques to set policies and supervise the creation, organization, access, and use of large quantities of information, especially in different formats and applications throughout an organization.


Content management is often used to describe the management of websites, but in other instances refers to the management of all information across the whole of an enterprise.


Duhon 2003, p. 10 Enterprise content management (ECM) is the technologies, tools, and methods used to capture, manage, store, preserve and deliver content across an enterprise. At the most basic level, ECM tools and strategies allow the management of an organization's unstructured information, wherever that information exists. ECM is a process that takes your content throughout its lifecycle – from the creation of an idea scribbled on a sheet of paper to the management of the multiple working documents to flesh out that idea to the archival and ultimate disposition of the policy that had its genesis in that flash of inspiration.