v. (also re-use)to repurpose archival materials, often intended for a public audienceBehrnd-Klodt and Wosh 2005, 236–237Corporations that unilaterally seek to reuse an advertising asset from their archives, for example, by digitizing nostalgic advertisements featuring past employees or to revive a popular advertising persona, may risk infringing upon publicity and privacy rights.Weiner, Morris, and Mykytiuk 2015, 167Describe how to obtain permission from the archival repository or library to quote from, reproduce, and/or reuse the collections in a paper or other type of publishable work.Frings-Hessami 2019, 260By being reused and reinterpreted, the records were captured in a different context as evidence of something else and therefore became new records. They were re-created, re-captured and reorganised in a new context for different purposes and for a different audience.Poole 2020, 670Second, digital technology permits aboriginal communities, for instance those in Canada and Australia, to interpret, present, and reuse their cultural materials for community development, genealogy, commemoration, land rights claims, traditional knowledge systems, or restitution.Oestreicher 2020, 122If archivists discover that material has been altered to change the meaning or content or reused with the intent of sharing it publicly, there are different levels of appropriate responses. For example, if a user amends the words in an email record, altering the email’s meaning, and then publishes it in an article, that merits a correction or amendment. However, if a genealogist crops a photo to share with family members, that constitutes a benign use that is not worth the effort to correct.Behrnd-Klodt 2022, 114Creating and retaining ownership documentation of papers, records, photographs, and audiovisual materials acquired from outside the business provides value to the corporate users wishing to reuse those materials in later marketing, media and communications, social media, and promotional activities, as well as in corporate products and services.n. (also re-use)the repurposing of archival materials, often intended for a public audienceYakel 2011, 269Distributed curation implies a shared responsibility for collections as well as allowing a range of uses and reuses of materials. This includes allowing visitors to repurpose and personalize materials and enabling user contribution to the collections, thus sharing not only in describing the collections, but shaping the collections.Dryden 2014a, 43Unfortunately, conditions placed on further uses are often linked to copyright, even though controls are intended to ensure attribution, generate revenue, or track use. Archives should re-examine their policies on reuse of holdings to make sure they are not invoking copyright in ways that present a barrier to the use of online documentary heritage.Huth 2016a, 36First, a copyrighted work of any kind includes restrictions on duplication and redistribution. Depending on the situation, most use and reuse of the records will probably be covered by the concept of fair use, which allows users to make some limited use of copyrighted materials without the permission of the copyright holder.Kelly 2017, 8Reuse of digitized and born-digital archival items in online exhibits, websites, videos, and more, collected via reverse image lookup tools, can be useful both in tracking interest in particular collections and in identifying items and collections for digitization and online publishing.DLF 2018, 3[T]hey defined reuse as “how often and in what ways digital library materials are utilized and repurposed. In this definition, we do know the context of the use.” Examples of reuse assessment included: requests for images, reverse image lookup information, citation metrics of data and/or digital collection materials, inclusion of digital collection materials in an external dataset (e.g. HTRC datasets or curated Internet Archive user collections), remixing songs, mashups of two or more songs, creating memes, and sharing on social media.Kistler Mattock 2020, 182The use of video is an active choice made by collective members, representing their decision to work within the boundaries of independent video production and Public Access Television. In addition, each successive generation of copied tapes in the archive reflects the successive changes in the technologies used by the archive and can serve as traces of the preservation and reuse of these works over time.Lasewicz 2022, 26One of the interesting realities of corporate content is that most of its future reuses will be for activities that are different than what it was created for. Product design specifications get reused as inspiration by future designers. Executive papers are researched for background for future decision-making. Period advertising and marketing materials become part of copyright and trademark legal cases.
Notes
Reuse and use are often used interchangeably. Examples of reuse include using digitized or transcribed text in a publication, archival footage in a documentary film, photographs in an artistic creation, or historical branding images in current advertising.
