inreach

n. the activities conducted by an archives within its parent institution to raise awareness and gain support for its programs

Notes

Inreach is a more recent term than outreach, which is nearly ubiquitous within the archives profession. Evidence of the term appears in the early 1990s in the literature of a few professions, but the term still does not appear in any major dictionary of English. Inreach is simply outreach that focuses efforts within an organization.